Floam World

Floam World is the creation of artist Leilanni Todd. In this surreal and playful reality, the sentient "FLOAM" rules all as Todd uses humor and absurdity to challenge traditional norms while exploring personal and complex societal issues.

Floam World serves as a platform for Todd to explore themes that resonate with her, such as climate change and its impact on the environment and animals, fashion and beauty standards, the female perspective, and consumer culture. With years of experience crafting advertising campaigns, she often incorporates parody and commentary on consumerism into her work. Growing up in Canada, surrounded by nature, Todd developed a deep love for the environment and its small creatures, a passion reflected in the recurring Floamies. Early memories of being by the water and the sense of freedom she felt continue to inspire her work.

She studied Art Direction at the Ontario College of Art & Design and completed the Advanced Visual Studies 5th-Year Program in Florence, Italy, with a final body of work and thesis focused on semiotics. In 2013, she launched her eco-conscious ready-to-wear line and later introduced her swimwear line, LEILANNI.

An award-winning creative director with two decades of experience in advertising and fashion, Todd’s work has been recognized at Cannes Lions, D&AD, The One Show, and The Clios, and has been featured in publications such as Vogue, Harper’s Bazaar, and Wired, among others. Her recent projects include the 3D animated short film Scrimps Need Love Too, which screened at BAM, and the AI short Everyone is Chair, showcased at the 2024 Tribeca Festival. Based in New York, Todd continues to push the boundaries of her art practice using 3D media and generative AI.