Bad Manor
Video, 2025
About the artwork
Inspired by a photograph I took when I was starting my photography career, a shoot in a british manor house, I invited my friends to come and dress up in 18th century fashion and we shot the whole day. They where all different ethnicities and the imagery ended up winning me an award with Broncolor lighting systems, a swiss lighting company.
With this piece I wanted to revisit that concept and photograph that changed my career nearly a decade ago now.
This was made as a commission by OpenAI and distributed on their channels.
Michael Frank Panayoutis
Audio explanation
Listen to Sheldrick discuss this work.
Sheldrick is a British Korean artist based in London, known for his background in fashion photography, a field in which he honed his skills after graduating from the London College of Fashion. His artistic pursuits often explore the intersections of beauty, nature, and technology, themes that are evident throughout his body of work. At a relatively young age, Sheldrick has already distinguished himself in the photography world, earning multiple awards from prestigious organizations such as Adobe and Broncolor.
During the COVID-19 pandemic, Sheldrick expanded his repertoire by delving into AI art, a medium through which he has since been producing content. His expertise in AI art has attracted a diverse range of high-profile clients, including Manchester City FC, Coke Studios, Standard Chartered Bank, Mercedes Benz, and Stone Mountain Georgia. Additionally, his work is highly sought after by some of the most popular clubs and DJs in London, highlighting his ability to blend innovative technology with creative expression to meet the dynamic needs of the entertainment and corporate sectors.