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Blue scroll of death by don't Buy

don't Buy

Blue scroll of death

Video, 2025

About the artwork

«blue scroll of death» is a short novella about a knight wandering through digital lands at the turn of the millennium, searching for the legendary blue scroll of death. His armor and sword flicker with fatal error messages as pop-up windows and fragments of digital clouds drift across the sky. This world is a medieval reality infected by system failures, where every step could lead to a final shutdown. Sound design by don't Buy

Audio explanation

Listen to don't Buy discuss this work.

About the artist

don't Buy

Don’t Buy is a visual artist who creates digital paintings, videos, and GIFs using artificial intelligence and mixed media. Embracing a moniker that itself subverts consumerist language, he approaches art-making with a hacker’s spirit – repurposing AI technology to explore the beauty of errors and the aesthetics of early digital culture. In his work, glitchy abstractions and retro graphics converge to address themes of identity and imperfection in the online era. “When a cold, mechanical machine makes a mistake, it becomes a little more human,” Don’t Buy notes, reflecting his view that technological faults can reveal human qualities. This philosophy underscores much of his art, which often highlights the serendipity of algorithmic mistakes and the nostalgia of outdated interfaces. A participant in Fellowship’s AI art program, Don’t Buy has presented projects that encapsulate his ethos. Notably, his series 404: SELF NOT FOUND (2024) is an assemblage of AI-generated imagery probing our entanglement with digital identities and the nature of error. Through a mix of dark humor and experimental technique, he transforms mundane clicks and computer glitches into artistic meditation.