<body>
Video, 2025
About the artwork
In HTML, the body tag defines the content of a page.
Here — it defines what exists beyond it.
At the center stands a figure impossible to ignore.
Too large, too still.
It’s bigger than the room it occupies, but has long become part of it. It doesn’t work — it hangs there. Like an unresolved error no one bothers to fix.
In the corner hides a cursor-person — small, compressed, observing.
This scene isn’t just about office space.
It’s about those stuck inside systems too complex to explain, but easy to feel — in your back, in your voice, in the silence between emails.
The work explores the deformation of roles and space — the office as an informal home and a formal maze.
Here, <body> isn’t just a tag.
It’s a quiet reminder: not everything inside a body is alive.
Sound design
Audio explanation
Listen to don't Buy discuss this work.
Don’t Buy is a visual artist who creates digital paintings, videos, and GIFs using artificial intelligence and mixed media. Embracing a moniker that itself subverts consumerist language, he approaches art-making with a hacker’s spirit – repurposing AI technology to explore the beauty of errors and the aesthetics of early digital culture. In his work, glitchy abstractions and retro graphics converge to address themes of identity and imperfection in the online era. “When a cold, mechanical machine makes a mistake, it becomes a little more human,” Don’t Buy notes, reflecting his view that technological faults can reveal human qualities. This philosophy underscores much of his art, which often highlights the serendipity of algorithmic mistakes and the nostalgia of outdated interfaces.
A participant in Fellowship’s AI art program, Don’t Buy has presented projects that encapsulate his ethos. Notably, his series 404: SELF NOT FOUND (2024) is an assemblage of AI-generated imagery probing our entanglement with digital identities and the nature of error. Through a mix of dark humor and experimental technique, he transforms mundane clicks and computer glitches into artistic meditation.