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don't Buy

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Video, 2025

About the artwork

The city as a program, where buildings become repeating lines of code, and reality itself is the result of copying. But every system eventually collapses: a crash that turns symmetry into chaos, order into fire and ash. What remains after destruction emptiness, a duplicate, or a distorted trace that is inserted again and again into the collective imagination? Sound design by don't Buy

Audio explanation

Listen to don't Buy discuss this work.

About the artist

don't Buy

Don’t Buy is a visual artist who creates digital paintings, videos, and GIFs using artificial intelligence and mixed media. Embracing a moniker that itself subverts consumerist language, he approaches art-making with a hacker’s spirit – repurposing AI technology to explore the beauty of errors and the aesthetics of early digital culture. In his work, glitchy abstractions and retro graphics converge to address themes of identity and imperfection in the online era. “When a cold, mechanical machine makes a mistake, it becomes a little more human,” Don’t Buy notes, reflecting his view that technological faults can reveal human qualities. This philosophy underscores much of his art, which often highlights the serendipity of algorithmic mistakes and the nostalgia of outdated interfaces. A participant in Fellowship’s AI art program, Don’t Buy has presented projects that encapsulate his ethos. Notably, his series 404: SELF NOT FOUND (2024) is an assemblage of AI-generated imagery probing our entanglement with digital identities and the nature of error. Through a mix of dark humor and experimental technique, he transforms mundane clicks and computer glitches into artistic meditation.