‘Just browsing... but now I'm trapped’
Video, 2023
About the artwork
The minimalist, almost sterile interior of the store, with its neatly arranged racks and shelves, initially feels calm and straightforward. However, as you delve deeper, the atmosphere subtly shifts —the store that once seemed so ordinary begins to feel like a maze, where the exit is elusive. This work captures the paradox of modern shopping: a place where endless choices can sometimes feel like a trap, turning what should be a quick visit into a complex, unending journey.
Sound design by ellktro
Audio explanation
Listen to ellktro discuss this work.
Musician who has studied AI to promote his tracks in tik tok, but things have gone too far.