Self Checkout (Frank Manzano)
Video, 2023
About the artwork
The self-checkout concept, initially confined to the realm of shopping, could very well set the stage for a broader attitude shift that extends beyond the retail experience, permeating into other unforeseen aspects of life where the self-reliant, do-it-yourself ethos takes root, ultimately reshaping how we approach various facets of our daily existence. However, the underlying agenda behind this transformation remains largely unclear, leaving us to question the true motivations that drive this evolving paradigm.
AI generated video. Digital granular synthesizer. Sound samples manipulated on Adobe Rush by Frank Manzano.
Audio explanation
Listen to Frank Manzano discuss this work.
Frank Manzano, based in Chicago, is an artist focusing on abstract and conceptual digital compositions, with formal training in film and photography from Columbia College. His work delves into the exploration of shared societal symbols and aims to unravel the individual connections people forge with these symbols.
Manzano embraces the idea that moments of revelation can arise from idleness and boredom, a belief he consistently incorporates into his creative process. His artistic ambition centers around deciphering the symbols that define our culture, using contemporary digital mediums to articulate these foundational emblems. Through his artwork, Frank Manzano seeks to inspire viewers to embark on introspective journeys, encouraging them to scrutinize their personal relationships with the symbols that shape their existence.