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It is a video art project created for Song A by Rumina, a musician from the Amel label. Song A calmly starts off with a playful, pop-inspired melody, which later turns into a fever dream, weaving in distorted voices and pads. Are things like eating, shopping, or manic self-care routines ways to protect our sanity — or are they what actually drive us mad? Within the video sequence from birth to death, certain symbols and characters have been unified into a single whole. This character, which is one whole, was treated as if mad, but after a while, this attitude was abandoned and it was accepted that they were not mad. Istanbul based record label Amel promote a non-sectarian approach to supporting creative work across genres in an era. Amel is a bridge between artists and audiences, a structure and support facility to ideas, projects and collaborations. Rumina is a producer, artist, and DJ based between Istanbul and Malmö, drawing inspiration from an eclectic mix of genres including deconstructed club, folk, punk, and dembow. Sound design by Rumina