Look (Pierre Zandrowicz)
Video, 2023
About the artwork
In a world ruled by immediacy, we find ourselves prisoners of an infernal loop, our thumbs endlessly sweeping across the screen in an unending dance. Hours dissolve into the void of the digital infinity, where each upward flick draws us deeper into the maze of distraction. This modern, hypnotic, ceaseless ritual steals away real time—the time for shared laughter, exchanged glances, and steps taken on the path of life. Ironically, in our quest for connection, we disconnect from the very essence of our humanity, trapped in the glowing wake of a technology that promised to set us free.
Sound design by Pierre Zandrowicz
Audio explanation
Listen to Pierre Zandrowicz discuss this work.
Pierre Zandrowicz is an innovative artist who works at the intersection of video games and film. As a director in Virtual Reality, he has gained international recognition for his work, showcased at major festivals such as the Venice International Film Festival, SXSW, and Sundance.
One of the main subjects in Zandrowicz’s work is the relationship between technology and humanity. He is fascinated by the ways in which people use technology to shape their world, and he explores this theme in his films and virtual reality experiences. In recent years, Zandrowicz has been exploring new ways of creating images using cutting-edge tools such as Lidar scanners and A.I.
He is committed to pushing the boundaries of traditional storytelling, and his work is characterized by its imaginative use of technology. Zandrowicz splits his time between New York and Paris, where he co-founded Atlas V, a production company focusing on innovative content.